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Marketing Services · Paid Advertising

Spend less.
Convert more. Prove it monthly.

Most paid media is a guessing game: big budgets, vague reports, no link to the CRM. We run it as attribution-first, full-funnel media — Search and Shopping at the bottom, paid social and Demand Gen in the middle, YouTube and CTV at the top, retargeting holding the line. Every dollar tracked. Every report ends with cost per customer, not impressions.

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Google Premier Partner
Meta Business Partner
StackAdapt Partner
Netty Awards Top Digital Marketing Agency
Blended ROAS
6.4×+21%
Cost per lead
$42−34%
Return on ad spend● Last 12 months
Channel mix · spend
Google Search
+9%
Performance Max
+14%
Meta + Instagram
+12%
Programmatic
+7%
Retargeting
+21%
Pipeline snapshot
$62K
Spend
1,284
Leads
187
Customers
$331
CAC
6.4×
Avg. blended ROAS across accounts
34%
Avg. drop in cost-per-lead · first 90 days
$14M+
Annual media managed
11×
Best DFW Agency · consecutive years
Why this exists

Paid media has a measurement problem.
And a "who's actually optimizing this" problem.

Most ad accounts are run by a junior coordinator reporting to a senior who looks at the account once a quarter. Structure drifts. Conversion actions go stale. Audiences overlap and compete. Tracking quietly breaks. And the budget keeps going out the door.

We do this differently: senior people on the account, every channel running against one funnel, and every report ending with cost per customer.

01
"We spend $40K a month and the agency can't tell me which channel produced a customer."
VP Marketing, multi-location home services
02
"Performance Max burns our budget on branded clicks we'd win for free."
Founder, B2B SaaS · Seed → Series A
03
"Our retargeting chased people who'd already bought — for three weeks."
Growth lead, DTC ecommerce brand
04
"Every quarter they ask for more budget. Every quarter the pipeline looks the same."
CFO, regional professional-services firm
Channels we run

Seven channels, one system.
Working together, not as a stack of accounts.

Bottom funnel

Google Search + LSAs

High-intent queries with intent to buy. Branded and non-branded, plus Local Service Ads where you're eligible.

  • Branded + non-branded structure
  • Local Service Ads (home / legal / medical)
  • Negative keyword libraries
  • Offer + promotion ad copy
Machine learning

Performance Max + Shopping

Google's AI campaign type. Done right, it scales demand across Search, YouTube, Display, and Maps from clean signals.

  • Asset groups by product / service line
  • Audience signals + customer match
  • Brand exclusions + safety nets
  • Shopping feed for ecommerce
Paid social

Meta + Instagram

Facebook and Instagram with Advantage+ and your first-party data. Dynamic creative, lead ads, and Reels-native production.

  • Advantage+ shopping + lead ads
  • Lookalikes off CRM customer data
  • Lead forms with CRM sync
  • Reels + Stories creative production
B2B

LinkedIn + StackAdapt

Account-based targeting for B2B and considered purchases. ABM lists, retargeting, and programmatic reach beyond the walled gardens.

  • ABM + account targeting
  • Lead-gen forms + retargeting
  • StackAdapt programmatic + native
  • Intent-data audience activation
Brand + reach

YouTube + CTV

Upper-funnel reach for launches and brand campaigns. Demand Gen and connected-TV inventory with measurable lift.

  • Skippable + non-skippable spots
  • Demand Gen across YouTube + Discover
  • OTT / CTV via DV360 or partners
  • Brand-lift studies for budgets >$10k/mo
Display

Programmatic display

Geo-targeted display with first-party signals. Useful for conquest, awareness, and seasonal pushes.

  • DV360, StackAdapt, or The Trade Desk
  • First-party audience activation
  • Geo-fenced conquest campaigns
  • Native + standard placements
Hold the line

Retargeting

Cross-channel retargeting that excludes converters automatically. Almost always the cheapest cost per result on the chart.

  • Engaged + cart / form audiences
  • Frequency caps tuned per business
  • Auto-suppress existing customers
  • Drip sequencing by funnel stage
The full funnel

Right channel, right moment.
Right cost per customer.

The cheapest customer comes from a stack working together. CTV and programmatic build awareness. Paid social and Demand Gen warm consideration. Search and Shopping close the demand. Retargeting catches the long tail. We tune the mix to your margins, geography, and CRM data.

Funnel stageChannelsCost / result
Awareness
YouTube / CTVProgrammaticPaid Social Reach
$210
Consideration
Meta / InstagramDemand GenDisplay Retargeting
$120
Intent
Google SearchPerformance MaxShopping
$58
Decision
Search RetargetingBrandRLSA
$38
Illustrative cost-per-result by stage. Actuals depend on your industry, margins, and competitive density.
May · 2026
Arborist / Tree Company · Media Mix
247 customers
ChannelSpendCPLCust.CAC
Google Search$18,420$3247$392
Performance Max$22,100$2852$425
Meta + Instagram$8,640$4118$480
LinkedIn$5,400$889$620
YouTube / CTV$6,200$569$689
Programmatic$4,800$4811$436
Retargeting$2,180$1814$156
Attribution + reporting

Every dollar tied to a lead — and to revenue, when the data lets us.

We don't report on impressions. We don't report on clicks. We report on form fills, calls, purchases, and — when CRM access is granted — closed revenue and CAC. Every channel rolls up to a single executive view with channel-level cost per lead and cost per customer.

  • GA4 + server-side tagging (GTM SST)
  • Offline conversion uploads to Google & Meta
  • CRM-matched revenue on 30/60/90-day windows
  • Call tracking + dynamic number insertion
  • Cross-channel attribution dashboard (Looker)
  • Quarterly media-mix modeling (>$50k/mo)
Real paid results

What paid media looks like
when it's run by people who care.

Ecommerce

DTC Ecommerce Brand

Ecommerce · direct-to-consumer

Rebuilt a Performance Max + Shopping structure that was burning budget on branded terms, added first-party audiences, and scaled profitable spend 4×.

1,851%
ROAS on paid media
Profitable spend scaled
−38%
Blended cost per acquisition
Performance MaxShoppingMeta + InstagramRetargeting
Home Services

Multi-Market Home Services

Home services · 6 metros

Consolidated five fragmented accounts into one inventory-aware program. Search, LSAs, and retargeting now drive a predictable cost per booked job.

588%
Increase in qualified leads
$32
Cost per qualified lead
300+
Booked jobs / month
Google SearchLocal Service AdsMeta + InstagramRetargeting
Legal

National Construction Law Firm

Legal · B2B + consumer

Paired LinkedIn ABM with high-intent Search to feed the firm's inbound pipeline — turning a referral-heavy practice into a measurable acquisition engine.

614%
Increase in qualified inquiries
$88
Cost per qualified lead
7 yrs
Partnership and counting
Google SearchLinkedIn / ABMProgrammaticGA4 attribution
How we work

The 90-day paid build.
Plumbing first. Budgets second.

  1. Step 01Week 1

    Account audit and access.

    We pull every ad account, every pixel, every conversion action. We map your real funnel, find duplicate audiences and wasted spend, and check tracking integrity. Result: a tear-down your CFO can read.

    Deliverables
    • Multi-channel account audit
    • Wasted-spend recovery list
    • Tracking + attribution gap doc
    • 30/60/90-day media plan
  2. Step 02Weeks 2-3

    Foundation: tracking, feeds, naming.

    Before we touch budgets, we fix the plumbing. Server-side tagging, offline conversion uploads, Shopping/feed health, audience hygiene, and a naming convention. The boring fixes that compound.

    Deliverables
    • GTM server-side tagging + GA4
    • Offline conversion uploads to Google & Meta
    • Audience hygiene + suppression lists
    • Naming + dashboards in Looker Studio
  3. Step 03Month 1-2

    Channel build-out + go-live.

    We launch in the order that protects existing performance: Search and high-intent first, then Performance Max and paid social, then upper-funnel. We pause anything that isn't earning its cost per result.

    Deliverables
    • Search + high-intent live and scaling
    • Performance Max with proper signals
    • Paid social with first-party lookalikes
    • Retargeting with customer suppression
  4. Step 04Month 3+

    Optimize, scale, and prove.

    Weekly optimization. Monthly executive review with cost per customer and ROAS. Quarterly media-mix planning. Annual budget reset tied to your revenue targets.

    Deliverables
    • Weekly optimization standup
    • Monthly executive report (CAC + ROAS)
    • Quarterly media-mix review
    • Annual budget + KPI planning
Trust + safety

The unglamorous work
that keeps your budget honest.

Conversion-tracking integrity

Server-side tagging, Consent Mode v2, and Enhanced Conversions so attribution survives the privacy stack and iOS changes.

Brand safety + placements

Exclusion lists, placement audits, and suitability controls across Display, YouTube, and programmatic. No sketchy inventory.

Ad policy + claims review

Copy and creative reviewed against each platform's policy and your industry's claims rules — legal, medical, and finance included.

Budget pacing + fraud monitoring

Daily pacing checks, invalid-traffic and click-fraud filtering, and wasted-spend alerts before the month gets away from you.

Investment

Three ways to run paid media.
Senior strategist on every account.

Single channel

Search Starter

Starts at
$1,500/ mo or 20% media

When budget is tight and you need the bottom of the funnel working hard. One channel, deep execution.

  • Google Search (or one channel) only
  • Conversion tracking setup
  • Negatives + audience build
  • Monthly performance review
  • Senior strategist on account
Get my free audit
Most popular
Full funnel

Performance Stack

Starts at
$3,000/ mo or 20% media

The version we recommend for most growth-stage brands. Four channels working together against one funnel.

  • Search · PMax · Paid Social · Retargeting
  • GTM server-side tagging + offline uploads
  • First-party + lookalike audience build
  • Cost-per-customer attribution dashboard
  • Creative production (static + video)
  • Quarterly strategy session
Get my free audit
Brand + performance

Growth

Starts at
$4,000/ mo or 20% media

Multi-location brands and enterprises investing in CTV, YouTube, and ABM alongside performance media.

  • Everything in Performance Stack
  • YouTube + CTV + programmatic
  • LinkedIn / ABM for B2B
  • Brand-lift studies (>$15K/mo channels)
  • Dedicated media strategist
  • Quarterly media-mix modeling
Get my free audit

You're billed the greater of the platform minimum or 20% of media spend. One-time setup is $1,500 (+$250 per additional platform). Media is paid directly to the platforms — we never mark it up or touch your ad budget.

FAQ · Paid

The paid-media questions
every marketing leader asks.

Real answers to the questions marketing leaders ask on the first call. Anything we miss, get on the phone with us.

Book a strategy call
It depends on your margins, your sales cycle, and how competitive your market is — not a blanket percentage. A local service business with a $4K average ticket and a B2B SaaS with a six-month sales cycle need completely different budgets. We model a realistic starting spend and an expected cost per result for your business on the audit call, then scale from proof.
Free Paid Audit

Want a real audit of your paid accounts?
Free. Three business days. Yours to keep.

A senior media strategist reviews your Google, Meta, LinkedIn, and any other paid accounts. You get a tear-down with wasted-spend recovery, structure fixes, attribution gaps, and a 30/60/90 plan. No call required.

  • Delivered in 3 business days
  • Senior media strategist (not a tool)
  • Wasted-spend recovery + 30/60/90 plan
  • Yours to keep · no sales pressure
Channels currently running (pick any)
We respond within one business day. Audit delivered in three.