Paid media has a measurement problem.
And a "who's actually optimizing this" problem.
Most ad accounts are run by a junior coordinator reporting to a senior who looks at the account once a quarter. Structure drifts. Conversion actions go stale. Audiences overlap and compete. Tracking quietly breaks. And the budget keeps going out the door.
We do this differently: senior people on the account, every channel running against one funnel, and every report ending with cost per customer.
Seven channels, one system.
Working together, not as a stack of accounts.
Every dollar tied to a lead — and to revenue, when the data lets us.
We don't report on impressions. We don't report on clicks. We report on form fills, calls, purchases, and — when CRM access is granted — closed revenue and CAC. Every channel rolls up to a single executive view with channel-level cost per lead and cost per customer.
- GA4 + server-side tagging (GTM SST)
- Offline conversion uploads to Google & Meta
- CRM-matched revenue on 30/60/90-day windows
- Call tracking + dynamic number insertion
- Cross-channel attribution dashboard (Looker)
- Quarterly media-mix modeling (>$50k/mo)
What paid media looks like
when it's run by people who care.
DTC Ecommerce Brand
Rebuilt a Performance Max + Shopping structure that was burning budget on branded terms, added first-party audiences, and scaled profitable spend 4×.
Multi-Market Home Services
Consolidated five fragmented accounts into one inventory-aware program. Search, LSAs, and retargeting now drive a predictable cost per booked job.
National Construction Law Firm
Paired LinkedIn ABM with high-intent Search to feed the firm's inbound pipeline — turning a referral-heavy practice into a measurable acquisition engine.
The 90-day paid build.
Plumbing first. Budgets second.
- Step 01Week 1
Account audit and access.
We pull every ad account, every pixel, every conversion action. We map your real funnel, find duplicate audiences and wasted spend, and check tracking integrity. Result: a tear-down your CFO can read.
Deliverables- Multi-channel account audit
- Wasted-spend recovery list
- Tracking + attribution gap doc
- 30/60/90-day media plan
- Step 02Weeks 2-3
Foundation: tracking, feeds, naming.
Before we touch budgets, we fix the plumbing. Server-side tagging, offline conversion uploads, Shopping/feed health, audience hygiene, and a naming convention. The boring fixes that compound.
Deliverables- GTM server-side tagging + GA4
- Offline conversion uploads to Google & Meta
- Audience hygiene + suppression lists
- Naming + dashboards in Looker Studio
- Step 03Month 1-2
Channel build-out + go-live.
We launch in the order that protects existing performance: Search and high-intent first, then Performance Max and paid social, then upper-funnel. We pause anything that isn't earning its cost per result.
Deliverables- Search + high-intent live and scaling
- Performance Max with proper signals
- Paid social with first-party lookalikes
- Retargeting with customer suppression
- Step 04Month 3+
Optimize, scale, and prove.
Weekly optimization. Monthly executive review with cost per customer and ROAS. Quarterly media-mix planning. Annual budget reset tied to your revenue targets.
Deliverables- Weekly optimization standup
- Monthly executive report (CAC + ROAS)
- Quarterly media-mix review
- Annual budget + KPI planning
The unglamorous work
that keeps your budget honest.
Conversion-tracking integrity
Server-side tagging, Consent Mode v2, and Enhanced Conversions so attribution survives the privacy stack and iOS changes.
Brand safety + placements
Exclusion lists, placement audits, and suitability controls across Display, YouTube, and programmatic. No sketchy inventory.
Ad policy + claims review
Copy and creative reviewed against each platform's policy and your industry's claims rules — legal, medical, and finance included.
Budget pacing + fraud monitoring
Daily pacing checks, invalid-traffic and click-fraud filtering, and wasted-spend alerts before the month gets away from you.
Three ways to run paid media.
Senior strategist on every account.
Search Starter
When budget is tight and you need the bottom of the funnel working hard. One channel, deep execution.
- Google Search (or one channel) only
- Conversion tracking setup
- Negatives + audience build
- Monthly performance review
- Senior strategist on account
Performance Stack
The version we recommend for most growth-stage brands. Four channels working together against one funnel.
- Search · PMax · Paid Social · Retargeting
- GTM server-side tagging + offline uploads
- First-party + lookalike audience build
- Cost-per-customer attribution dashboard
- Creative production (static + video)
- Quarterly strategy session
Growth
Multi-location brands and enterprises investing in CTV, YouTube, and ABM alongside performance media.
- Everything in Performance Stack
- YouTube + CTV + programmatic
- LinkedIn / ABM for B2B
- Brand-lift studies (>$15K/mo channels)
- Dedicated media strategist
- Quarterly media-mix modeling
You're billed the greater of the platform minimum or 20% of media spend. One-time setup is $1,500 (+$250 per additional platform). Media is paid directly to the platforms — we never mark it up or touch your ad budget.
The paid-media questions
every marketing leader asks.
Real answers to the questions marketing leaders ask on the first call. Anything we miss, get on the phone with us.
Related Services
Want a real audit of your paid accounts?
Free. Three business days. Yours to keep.
A senior media strategist reviews your Google, Meta, LinkedIn, and any other paid accounts. You get a tear-down with wasted-spend recovery, structure fixes, attribution gaps, and a 30/60/90 plan. No call required.
- Delivered in 3 business days
- Senior media strategist (not a tool)
- Wasted-spend recovery + 30/60/90 plan
- Yours to keep · no sales pressure