150+ checks across 6 categories.
Ranked by what actually moves revenue.
Technical SEO
Crawl, indexing, Core Web Vitals, mobile, sitemap, robots, structured data.
- Site speed & LCP / INP / CLS scores
- Crawlability & indexation issues
- Mobile-friendly audit
- Broken links & redirect chains
- Schema markup coverage
On-Page SEO
Content depth, keyword targeting, titles, headings, internal linking, gaps.
- Title tag & meta description quality
- H1/H2 structure & keyword targeting
- Content depth vs. ranking competitors
- Internal linking opportunities
- Content gap analysis (top 25 keywords)
Local & GBP
Google Business Profile, citations, reviews, local rankings, map pack visibility.
- Google Business Profile completeness
- Local pack ranking for 5 priority terms
- Citation consistency (top 20 directories)
- Review velocity & response rate
- Service area & service-page coverage
Website & Conversion
Conversion paths, form friction, navigation, lead capture, page-level CRO opportunities.
- Above-the-fold hero & CTA strength
- Lead capture form friction
- Navigation & taxonomy clarity
- Top 5 entry pages, scored
- Trust signals & social proof placement
Competitive Benchmark
Top 3 competitors compared side-by-side on rankings, content depth, and authority.
- Top 3 competitors identified
- Keyword overlap & gaps
- Backlink profile comparison
- Content volume & cadence
- Where they are beating you, ranked
Prioritized Action Plan
Every finding ranked by estimated revenue impact and effort. Quick wins first.
- All issues scored 1-10 on impact
- Effort estimate (hours) for each
- First-30-days action list
- Next-90-days roadmap
- What needs an agency vs. in-house
Why we do this
for free.
Honestly? Because most of our clients started with one of these. They saw what we found, they realized how much money was on the table, and they hired us to go fix it. Some never hired us — and that is fine. They still got a useful document.
The audit is not lead-bait dressed up as a PDF. It is the same work we charge $1,500 for, just without the invoice. We can afford to do this because about one in four audits leads to a conversation about working together.
If yours doesn't, we will not pester you. You stay on a low-frequency email list you can leave any time. That is the whole pitch.
- Senior strategist does the work. Not a junior. Not an AI.
- No sales pressure. Optional 30-min call after, only if you want.
- Findings ranked by impact, not by what we sell.
- Your data stays yours. We don't sell or share it.
- Unsubscribe from any follow-up email with one click.
The questions we get
before every audit.
Tell us where to send it.
We do the rest.
Two minutes now. Three business days from us. One PDF that will probably change a meeting or two next week.