Most dealers don't own their website. They rent it from a platform vendor who owns the templates, the inventory integration, and the forms. The platform is fast to launch and cheap to maintain. It is also slow to change, expensive to extend, and impossible to truly optimize.
We build the alternative: custom WordPress sites that you own and that your marketing team can actually edit.
LCP under 2.5s, CLS under 0.1, INP under 200ms — measured against real dealer traffic, not lab tests.
Every VDP is a native indexable page, not an iframe. Pulled from your DMS hourly, enriched, and 301'd when sold.
Audited automatically (Axe, WAVE) and manually (screen reader pass). No overlays — they fail in court.
AutoDealer at the org, Vehicle on every VDP, FAQ on model pages, Review pulled from your GBP.
WordPress block editor + ACF. Your marketing team can change hero copy, swap photos, and publish specials without us.
Forms, CTAs, and lead paths tested before launch. Quarterly CRO program after.
Rebuilt from a leased platform onto a custom WordPress site with native inventory and a model-year content engine. Sold-unit attribution wired into CRM weekly.
Migrated Bentley Denver off the OEM platform onto a custom build with model-level VDP design. CWV greens at launch, brand-approved by Bentley HQ.
Replaced an off-the-shelf indie-dealer template with a custom WordPress site. Forms rebuilt for CRO; lead capture jumped immediately.
We meet with sales, F&I, service, parts. We map your real customer journey, not the one on the OEM playbook. We design your information architecture, not a template selection.
Custom design across every primary template: home, model, SRP, VDP, location, service, finance, contact. Mobile-first, accessibility-first, conversion-first.
Hand-built WordPress theme, integrated with your DMS or inventory provider. Schema deployed sitewide. CWV greens before staging review. Internal launch checklist with 120 items.
URL mapping, 301s scripted, schema continuity, sitemap submission, GBP NAP confirmation, GA4 carry-over, organic rank monitoring. We launch on a Tuesday morning. We do not lose rank.
Launch is the beginning. We run a quarterly CRO program on top of the new site: form labs, hero variants, navigation tests, and template iteration based on what users actually do.
Every site is audited automatically and manually before launch. We document conformance and provide a VPAT for your legal team to keep on file.
Pricing and disclosure components account for FTC CARS language. Required disclosures appear next to price, lease, and finance copy as required.
Brand colors, logos, photography, and copy reviewed against your OEM's brand guidelines. Required compliance modules are built in for franchise stores.
Cookie banner, IAB TCF where required, GA4 Consent Mode v2, server-side tagging. Attribution survives the privacy stack.
Single rooftop that needs a fast, custom-quality dealer site live in about 30 days. The quickest path to a site you actually own.
Single rooftop or a dealer group that wants a fully custom WordPress build. Starts on a 3-month timeline and scales with scope and rooftop count.
One-time build pricing covers design, development, integration, launch, and post-launch support. Hosting has multiple options and is provided during the project. Ongoing maintenance retainers start at $199/month. Migration off an existing OEM platform is included in all tiers.
Real answers to the questions GMs and marketing directors ask on the first call. Anything we miss, get on the phone with us.
A senior strategist and a developer audit your site for inventory integration, schema, Core Web Vitals, ADA conformance, conversion path friction, and migration readiness. You get a PDF with prioritized fixes and a quoted scope if a rebuild makes sense. No call required.