The full engine behind Baja Cantina.
Five locations to fill — and foot traffic to drive.
Restaurant marketing is uniquely challenging: unlike e-commerce or SaaS, restaurants need to drive foot traffic to physical locations. And Baja Cantina has five across the DFW metroplex, each in a different community with different competition.
No professional digital presence — in an industry where 90% of guests research online first.
No professional photography; stock photos and phone snaps weren't doing the food justice.
Social media consistency across a multi-location brand is a full-time commitment.
Five locations needing brand consistency while connecting with local communities.
Photography first — then a brand built to fill tables.
Custom photography: the foundation of everything
Before any campaign, we invested in professional photography — the single most impactful investment a restaurant can make.
Website: built five years ago, rebuilding now
We built Baja Cantina's original site over five years ago — their first professional presence. As they've grown to five locations, we're designing a brand-new site for the next chapter.
Social media: 4 years of consistent content
We've managed Baja Cantina's social presence for four continuous years.
Sustained social media management over four years more than doubled Baja Cantina's digital visibility — awareness and foot traffic across all five locations.
What long-term partnership looks like.
Five years. In an industry where restaurants change marketing vendors as often as seasonal menus, that longevity speaks volumes. Chris Wielinski has been personally involved from day one — understanding that a beautiful website means nothing if it doesn't drive reservations, that restaurant social isn't about vanity metrics but filling tables on a Tuesday night, and that a perfectly plated dish photographed well is worth more than any ad campaign. As Baja Cantina grew to five locations, we scaled with them — and now we're building the website for their next chapter.