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Case StudiesBentley Denver
bentley-denver logo

Building a luxury automotive digital presence from the ground up.

Exotic & Luxury AutomotiveDenver, Coloradobentleydenver.com

Think Cre8tive was brought on to build and manage the entire digital ecosystem for Bentley Denver, an authorized Bentley Motors dealership. Starting with a completely clean slate, we designed, developed, and now manage every digital touchpoint — from the custom website to paid advertising, SEO, content, and Google Business Profile. This is not a vendor relationship. It is a true strategic partnership where Think Cre8tive operates as an extension of the team.

bentley-denver website screenshot
bentley-denver logo
0 → 26
Domain Rating
and climbing
3,604+
Live backlinks
from zero
7–12%
Ad click-through rate
vs. 3–5% industry avg
$30.78
Best cost per lead
27 conversions in a week
Services Provided

The full engine behind Bentley Denver.

Custom Website Design & Development (WordPress/ACF)
Google Ads Management (Search)
Search Engine Optimization (SEO)
Link Building Strategy
Google Business Profile Management
Content Strategy & Creation
Conversion Tracking & Analytics
Technical Website Maintenance
Strategic Consulting
The Challenge

Establish dominance in a hyper-competitive luxury market — from scratch.

When Bentley Denver engaged Think Cre8tive, the dealership needed a complete digital infrastructure built from nothing. In a Denver luxury market where Ferrari, Lamborghini, McLaren, and other high-end dealers compete aggressively for visibility, Bentley Denver had to establish dominance quickly, efficiently, and with the refinement their clientele expects.

01

Build a custom website worthy of one of the world's most prestigious automotive brands.

02

Launch paid campaigns where competitor CPCs regularly exceed $7–$10 per click.

03

Establish organic search authority for a brand-new digital property in a competitive metro.

The Approach

Built from scratch, engineered for performance.

01

A fully custom website

We designed and developed a custom WordPress site using Advanced Custom Fields — far beyond a standard dealership template.

Dynamic inventory integration with real-time vehicle data feeds
Custom model showcases — Bentayga, Continental GT, Flying Spur, Mulliner
ADF lead routing through Gravity Forms into the dealership's Tekion CRM
Colorado-compliant pricing displays and mobile-responsive inventory filters
Dedicated Service, Parts, Finance, Appraisal, Transportation & CPO pages
02

Precision paid advertising

We launched and continuously optimize a Google Ads Search program built for a luxury market.

Branded and non-branded targeting across Bentley and luxury/exotic terms
Competitor conquest campaigns capturing Ferrari, Lamborghini & McLaren intent
Weekly monitoring with automated conversion-health checks
Proactive search-term mining, negative keywords, and budget pacing
03

SEO from a Domain Rating of zero

Starting at DR 0, we implemented an aggressive yet strategic link-building and content program.

12 high-quality backlinks built per month through our managed program
Strategic anchor-text diversification across key page types
Technical SEO maintenance: page speed and crawl-health monitoring
Google Business Profile optimization with biweekly model spotlights
Click-through rate
7–12%

Bentley Denver's Google Ads campaigns consistently outperform the 3–5% industry average — in a market where luxury CPCs top $7–$10 per click and every impression counts.

The Results

From a blank slate to a compounding digital asset.

Website & SEO
0 → 26
Domain Rating
and climbing
3,604+
Live backlinks
from zero
351+
Referring domains
15+
Custom pages & model showcases
Google Ads
$42–77
Average cost per lead
in a market where CPCs exceed $7/click
27 @ $30.78
Best week
conversions at cost per lead
7–12%
Click-through rate
vs. 3–5% industry average
27% → 43%+
Search impression share
on a lean monthly budget
What Makes This Different

This is not a set-it-and-forget-it engagement. Chris Wielinski, Think Cre8tive's Managing Partner, is personally involved in strategy and communication. When the contact form had an ADF code issue affecting CRM delivery, we diagnosed it. When inventory filters broke on mobile, we fixed it. When Colorado compliance required specific disclosures, we designed the solution. We built everything. We manage everything. We are the marketing department.

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