Case Studies→Century Trucks & Vans

Engineering a custom platform for America's largest independent commercial dealership.

Automotive · Commercial · Custom WordPressGrand Prairie, Texas · DFWcenturytrucks.com

Century Trucks & Vans is America's largest independent pre-owned commercial vehicle dealership. Family owned and operated since 1980, they run two 7-acre lots in Grand Prairie with 350+ vehicles in stock — service trucks, flatbeds, cargo vans, pickups, box trucks, crane trucks, and more. When they needed a website to match the scale and complexity of their operation, they turned to Think Cre8tive. What we built is one of the most technically sophisticated automotive sites in our portfolio.

The Challenge

Commercial-grade complexity no standard dealer template can handle.

Building a website for a commercial truck dealership is nothing like building one for a standard car dealer. Century needed a platform engineered for the scale and specificity of commercial inventory and B2B buyers.

350+ vehicles across dozens of categories, each with unique commercial specs.

18 third-party systems to integrate — each with its own auth, format, and sync.

High-value B2B buyers making capital investments, not impulse browsers.

Hundreds of listings and many API calls per page demanded real performance.

Dual operations — main dealership and ProShop — each needing its own routing.

The Approach

Custom engineering for a business that operates at real scale.

Custom WordPress architecture

A fully custom build designed specifically for the commercial vehicle industry.

Custom post types and taxonomies for commercial classifications

Advanced Custom Fields for flexible spec management

Search and filtering by vehicle type, configuration, weight class, and work application

SEO-optimized architecture with clean URLs and structured data

18 API integrations — the technical core

The centerpiece of the project is the integration layer, custom-engineered for reliability.

Real-time inventory sync from dealer management systems

Finance-calculator integrations for commercial lending

CRM lead routing splitting main dealership vs. ProShop inquiries

Third-party listing syndication and analytics integrations

Error handling, retry logic, and monitoring on every connection

Lead generation by design

Every design decision was made with conversion in mind for busy business owners.

Prominent CTAs on every vehicle listing

Streamlined, low-friction inquiry forms

Vehicle-specific forms that pre-populate details

Separate routing for Century Trucks vs. ProShop

Built for speed and SEO

With 350+ listings and 18 API connections, performance was essential.

Optimized database queries for fast inventory loads

Image optimization and lazy loading for galleries

CDN delivery and clean, crawlable semantic code

Structured-data markup for vehicle listings

The Results

A platform engineered to carry a 45-year legacy into the digital age.

Technical achievement

Custom API integrations

built and maintained

350+

Vehicle listings

synced in real time

Dual ops

Century + ProShop support

From scratch

Custom WordPress architecture

Performance & heritage

Optimized

Speed despite 350+ listings & 18 APIs

2 × 7-acre

Lots in Grand Prairie, TX

Since 1980

Family owned & operated

45+ years in commercial vehicles

What Makes This Different

This was not a template installation — it was custom engineering for a business operating at a scale most web developers never encounter. 18 API integrations. 350+ listings. Dual operations. Custom commercial taxonomies. Lead-routing logic separating main dealership from ProShop. Chris Wielinski oversaw every aspect from architecture through launch; Grant, who now runs Think Cre8tive's web development department, managed the handoff and post-launch support. Even after the warranty period, we remain available — because that's how partnerships work.

Engineering a custom platform for America's largest independent commercial dealership.

The full engineering stack behind Century Trucks & Vans.

Commercial-grade complexity no standard dealer template can handle.

Custom engineering for a business that operates at real scale.

Custom WordPress architecture

18 API integrations — the technical core

Lead generation by design

Built for speed and SEO

A platform engineered to carry a 45-year legacy into the digital age.

Need a website that can handle real business complexity?