The full engineering stack behind Century Trucks & Vans.
Commercial-grade complexity no standard dealer template can handle.
Building a website for a commercial truck dealership is nothing like building one for a standard car dealer. Century needed a platform engineered for the scale and specificity of commercial inventory and B2B buyers.
350+ vehicles across dozens of categories, each with unique commercial specs.
18 third-party systems to integrate: each with its own auth, format, and sync.
High-value B2B buyers making capital investments, not impulse browsers.
Hundreds of listings and many API calls per page demanded real performance.
Dual operations (main dealership and ProShop) each needing its own routing.
Custom engineering for a business that operates at real scale.
Custom WordPress architecture
A fully custom build designed specifically for the commercial vehicle industry.
18 API integrations: the technical core
The centerpiece of the project is the integration layer, custom-engineered for reliability.
Lead generation by design
Every design decision was made with conversion in mind for busy business owners.
Built for speed and SEO
With 350+ listings and 18 API connections, performance was essential.
custom API integrations engineered, monitored, and maintained, syncing 350+ commercial listings in real time across dealer management, finance, CRM, and syndication systems.
A platform engineered to carry a 45-year legacy into the digital age.
This was not a template installation. It was custom engineering for a business operating at a scale most web developers never encounter. 18 API integrations. 350+ listings. Dual operations. Custom commercial taxonomies. Lead-routing logic separating main dealership from ProShop. Chris Wielinski oversaw every aspect from architecture through launch; Grant, who now runs Think Cre8tive's web development department, managed the handoff and post-launch support. Even after the warranty period, we remain available, because that's how partnerships work.