Everything behind the launch, under one roof.
A new product, sold only through dealers, launching nationwide.
Exedy does not sell the AYRE CX direct. Every buyer has to find a dealer, and every dealer has to order, support customers and get reimbursed for warranty work. A brochure site alone would not get the brand to launch day, and email threads and spreadsheets would not scale to a national network.
Turn interest into dealer conversations, since the website sells nothing directly.
Give dealers one place to order, track payment and shipping, and file warranty claims.
Keep dealer listings on the public site accurate without anyone re-keying data.
Make sure owners, technicians, finance staff and the Exedy team each see only what they should.
Publish only claims and specifications the manufacturer had signed off, on a fixed launch date.
Two systems, designed together, sharing one source of truth.
A launch website built to send buyers to dealers
exedydrones.com introduces the AYRE CX and moves every visitor toward a dealer.
A dealer platform that runs the network
The Exedy Dealer Hub is custom software, designed and built from the ground up for how Exedy and its dealers work.
One source of truth for dealer data
Dealers maintain their own listing inside the Hub. The website reads it automatically.
Built to be trusted
Real money and real customer data move through this system, so access and privacy were designed in, not bolted on.
Private software, built for the way dealers actually work.
Dealer records re-keyed into the website. Dealers update their listing in the Hub, and the public dealer locator on exedydrones.com follows on its own.
Launch day, with the dealer network already working.
Most product launches stitch together a website from one vendor and back-office tools from another. Exedy got both from one team, designed together from the first screen: a public website that sends buyers to dealers, and a private platform where those dealers do business. When a dealer updates a listing, opens a warranty case or places an order, the right people know, and the public website stays accurate without anyone lifting a finger.