What went into 22 days.
A premium brand, an outdated site, and no room for downtime.
A custom home is one of the largest purchases a family makes, and the website is often the first impression. Hilltop's old site ran on outdated plugins, did not reflect the new brand, and the accounts behind it were not fully in the owner's hands.
Put the domains and DNS in the owner's own account before changing anything else.
Fix email authentication so client messages land in inboxes instead of spam.
Design a site that matches a new luxury brand identity, not the old template.
Keep existing page addresses so the business would not lose its search history.
Launch in weeks, not months, with no gap where the site or email went offline.
Foundation first, then a fast, focused build.
Secure the foundation on day one
Before any design work, we made sure Hilltop owned the keys.
Design around the new brand
The new logo set the direction: refined serif type, a warm cream and taupe palette, and plenty of breathing room.
Build on the Launch path
Our Launch offering is built for speed without cutting corners on the details that matter.
Launch, then care
The site went live on September 11 and moved straight onto a monthly care plan.
Days from signed agreement to a live 12-page website, including a domain and email migration, on our Launch website offering.
A website that matches the homes, live in three weeks.
Speed usually means compromise: a template, a weak foundation, or a business that does not own its own accounts. Hilltop got the opposite. The first thing we did was put the domains and email in the owner's hands. The last thing we did was launch a brand-led website that looks as considered as the homes Hilltop builds, 22 days after the agreement was signed. That is what our Launch offering is for.