Streamline's portfolio belongs at the top of the North Texas market — but search wasn't reflecting it. The Google Business Profile was filed under the wrong primary category, the site wasn't structured for the services that actually drive revenue, and paid local efforts were spending without converting.
Google Business Profile miscategorized — invisible for the right luxury intent.
On-site content not aligned with high-value services (pools, hardscape, lighting).
No real service-area architecture for North Texas suburbs they actively serve.
Local Services Ads spending without a clear qualification or conversion path.
No tracking discipline — hard to tell which channels were actually working.
Re-categorize, re-photograph, re-write, and reset the signals Google uses to trust who you are and what you do.
A real local SEO structure: each high-intent service paired with each market they serve, so the right page exists for the right query.
Local Services Ads rebuilt around qualification, response time, and dispute discipline — so spend turns into booked estimates.
Clear attribution across GBP, LSA, organic, and the site — so every decision after launch is based on what's actually producing revenue.
Local Services Ads conversions per week — qualified, ready-to-quote homeowners reaching Streamline through a properly categorized profile, a rebuilt site, and an LSA program that's finally working the way Google intends.
Most landscapers treat SEO and LSA like two unrelated checkboxes. Streamline's growth came from treating them as one system — a correctly categorized profile, a site that proves expertise, and a paid program that compounds the trust signals the organic side is building. Fix the foundation, and the spend stops fighting itself.