Posts Categorized: Uncategorized

What Is Offsite SEO and How Do I Use it for My Business?

Posted by & filed under Uncategorized.

Offsite SEO is one of the most important tools you can use to grow your business’ online presence. Before you invest in a digital marketing company to do the brunt of your marketing services, here are the ins and outs of offsite SEO to help you gain your footing.

What is offsite SEO?

Think of offsite SEO as a way to maintain the reputation of your business and build relationships among other websites; offsite SEO relies on link building between organizations and websites to increase the rate of internet traffic moving toward your website. By providing your link on someone else’s site, this establishes you as a reputable company and will boost your popularity.

It essentially serves as a method of digital optimization meant to direct internet searches and crawl bots back to your domain.

Why do I need offsite SEO

While your company should have already made a dent in improving its onsite SEO content, utilizing offsite SEO is an important next step that contributes to backlinking. This connects your publishing partner to onsite articles that you have created on your website. Few people want to be redirected to a home page, but a useful onsite article can help promote your business’ trustworthiness during offsite application.

What does offsite SEO do for me?

When Google receives well over 100 billion searches across the globe each month, the necessity of offsite SEO cannot be understated. Through this form of digital marketing, you’re establishing positive information flow between your brand and other websites. You’re also linking your content to positive reviews, brand mentions, and reaching an audience that might not have thought about your product beforehand.

Your offsite SEO is also a great opportunity to boost your online social media presence. Forming relatable, meaningful interactions with consumers that need your help will improve your image and keep customers coming back for more.

If you’re looking for an SEO company that can help boost your offsite SEO, call Think Cre8tive today. Whether you have questions about link building or want to hire an advertising agency Think Cre8tive is the best resource for digital marketing Fort Worth has to offer.

What’s the Difference Between SEO and SEM?

Posted by & filed under Uncategorized.

A while back Search Engine Marketing (SEM) was used as an all-encompassing term that included both paid search marketing and Search Engine Optimization. Today, more and more search marketing experts are referring to the two terms with an increasing degree of separation. So, what does SEM mean now?

Search Engine Marketing

Today, experts in the field have adopted SEM as shorthand for ‘paid search’. This encompasses the following advertising terminology:

Pay Per Click (PPC): This is a type of advertisement that charges the company placing the ad based on the total number of clicks on that ad. Each click costs a pre-ordained amount of money.

CPM: Also known as cost per thousand impressions, relies on a slightly different strategy. Instead of paying per click, companies pay the search engine a set rate based on how many people (measured in thousands) have seen the ad.

Google AdWords: This is a platform that allows advertisers to access Google real estate with their ads. Marketers decide which keywords to target their ads for, then Google places them in the appropriate results pages.

How does this differ from SEO?

Search Engine Optimization

This category involves an organic marketing approach. When people think of SEO, they tend to gravitate toward the following ideas:

Content: Companies publishing 16 or more articles to their blog each month receive 3.5 the amount of traffic as companies that post zero to four blogs each month. Content marketing is a staple of SEO.

Keywords: The content also needs to indicate what the website is about. There’s a lot more than meets the eye involved with choosing keywords for an online business, but suffice it to say that keywords are integrated into content to point Google toward a website.

Links: Links also point to web pages, indicating how relevant they are. A link to your site from another reputable site will tell Google that your site is probably important.

The difference between SEO and SEM is different than what it was in the past, yet they share a close relationship. Both tactics, paid and organic, are executed on the same platform. The goal for a digital marketing company is to capitalize on the vast amount of search engine traffic that occurs every day.

Forget Digital DIY: Why You Should Hire An SEO Agency

Posted by & filed under Uncategorized.

digital marketing companyWith so many simple tools on the web, it can be relatively easy to do your own digital marketing. But that does not mean that you’re doing it well. This is especially true when it comes to search engine optimization. To execute professional SEO, you need a vast knowledge of link building, keyword selection, and other intricacies. This is why it quite literally pays to have the right SEO company on your side.

A digital marketing company provides updated industry expertise… At least the best ones do. By finding a quality agency to work with, you are signing on a team of experts to help you troubleshoot your SEO issues and keep track of your site analytics. Industry data shows that 75% of SEO happens off-site and 25% happens on-site. They will be able to find the best off-site pages to work with. Remember that they have already invested in the best talent, so you can rely on this knowledge.

By signing on an SEO company you can focus on the rest of your business. You can focus on your actual product or service while your team of experts works on the back end of your site rankings. If your revenue starts to dip, you can put in more work on your end while your SEO company also investigates your digital marketing. This is a cost-effective way to have all hands on deck.

This team can also keep track on your target market. Your customers’ behavior is rarely constant, and a qualified SEO company knows how to keep up with this. Whether it means changing up your PPC campaign or redoing your link building strategy all together, a team of SEO experts will know how to do this. While you likely know about the latest digital marketing trends, it can be difficult to stay on top of all of them. This is why trusting a digital marketing company is worth it.

When it comes to your SEO, there is little room to experiment. Starting an SEO campaign should happen quickly and with force, and digital marketing professionals have the tools to do this. Just be sure to choose a company that offers a wide range of services to fit your needs. This way, you can partner with them for the long term.