Posts Categorized: Search Engine Optimization

Link building is another critical asset to improving your digital marketing strategy. It’s a component of SEO and one that cannot be overlooked when you want to improve your offsite SEO. Here’s how link building works and what it can do for your company.

What is link building?

In short, link building is when you acquire hyperlinks from other websites that aren’t your own. It helps to build your website’s popularity. They essentially create backlinks on a separate page that connect back to your site. In a search engine-dominated world, it’s this popularity that’s going to make or break your authority on the web.

Link building works because trusted sites usually partner with other trusted sites. The more sites you partner with, the more traction your website will achieve. And the better your links will look when they’re embedded in another website’s content.

What does it do for me?

Again, trusted sites work with other trusted sites. Not only does link building establish your site as a trustworthy location, but it spreads your site’s information to a broader audience. This helps garner your site worldwide popularity, giving you higher hits on a search engine.

How often should I be link building?

Link building should be an essential component of your site’s search engine optimization strategy. As such, you should be link building with trustworthy sites often. Fresh links give Google new information to crawl. As you produce more content in your niche area, you can eventually become a trusted source of information in your field through organic marketing.

But don’t just think you can partner with any old site. Shady blackhat SEO tactics are a no-no on Google’s watch. This could get your website flagged, banned, or even sued.

Link building is just one of many SEO tactics you should be using to enhance your website’s digital marketing campaign and social media marketing strategy. Keep in mind that it’s a variety of strategies that garner the best results on the internet. For example, businesses that post upwards of 16 blogs will receive almost 3.5 times more online traffic than companies that post less than four blogs in a month.

When you want to revamp your company’s social media SEO and web development, contact Think Cre8tive today.

Welcome to Part Two of The Basics Of Backlinking!

In the first part, we laid the groundwork for backlinks, including a basic definition and explaining how it works on search engines.

Part Two will show you how to build backlinks for your website. Without further ado, here’s how to build great backlinks for your site.

Start with great onsite SEO

Without a great onsite article or webpage to link back to, you’re not going to gain traction among outside websites. By writing informative articles that people would naturally want to link back to, you’re setting yourself up for success. You should also utilize internal backlinking to connect your website’s pages to one another.

Keep your articles informative and relative to your business. You should also focus on a mix of short form and long form content as you build your onsite SEO. In fact, most marketing services claim great long form content that exceeds 1,000 words will regularly gain more shares and outgoing links by other websites who are interested in your great content.

Try guest blogging

Guest blogging relies on reaching out to quality websites and industries that would be willing to accept a guest article on their site. This helps to deliver them fresh content while you reap the rewards of backlinks.

Your writer would create an amazing article that backlinks to your site and provides informative content for the guest site’s blog. This is usually a one-time deal between websites, but it’s great for improving link juice.

Write news articles

Nearly all journalists and news writers will utilize backlinking in their news articles and press releases. Not only is this great information for the reader, but this helps promote link juice to source websites. It also validates the information in the article, making you a trusted news source.

Try partnering with a variety of websites on which you post news articles. It might take a bit of negotiating, but many websites rely on outside SEO services to deliver fresh content and boost their own domain ranking.

Use social Media

Social media is an essential tool for your online marketing strategy. No good marketing services will ignore the prevalence of social media in this day and age. When you use backlinks in conjunction with great social media engagement and advertising, your SEO strategy will flourish.

Social media sites will often post your business’s URL on your page. You can also link to great onsite articles to garner more interest among potential consumers. It can be tough since some sites don’t allow search engine crawlers to perform an index on their sites, but it’s still a great addition to your social media page. While guest blogs and news articles will get you more traction than social media, it’s still necessary to connect with your potential consumers.

These are some of the most popular forms of backlinks you can implement in your company. When you want to boost your digital marketing, choosing the right marketing services is crucial to your business’s development. Visit Think Cre8tive online when you want to improve your offsite SEO.

If you’re trying to improve your business’s online marketing, getting to know all the lingo and jargon associated with search engine optimization (SEO) can feel overwhelming. One of the most confusing aspects of digital marketing is backlinking.

But what is backlinking? Here’s some of the information you should know about backlinks before you implement this strategy in your online marketing strategy.

A basic definition

Backlinks are links on an outside website that link back to your webpage. This is an organic form of SEO marketing designed to boost your ranking on Google and other search engines without using shady, blackhat tactics. This is important since most internet users typically click on the first couple of websites that pop up on the results page.

Backlinks typically referred to as incoming links on a webpage, but they’re also known as inbound links, inlinks, or inward links as well. If a link is made on your website that redirects your reader to another website, this is known as an outgoing link.

What does it do?

You want to partner with or utilize outside websites that link back to your page. In theory, this allows you to reach a broader audience when people read the outside website. When they do, they will be linked to your website if they follow the link.

But backlinking also promotes a number of other SEO tactics.

Backlinks help promote link juice, a ridiculously funny phrase that’s essential to boosting your page ranking and improving your website’s domain authority. When you have strong backlinks, search engines are better able to find your website and perform necessary crawls which helps to index your site.

Essentially, the more great websites link back to your page, the higher your website will rank in turn. Avoid shady websites, however. Spam sites and other low-quality sites can make your website look even worse. You should also ensure your backlinks are relevant. Poorly placed backlinks is a poor SEO strategy, akin to keyword stuffing.

Keep in mind that nearly 75% of SEO occurs off-page, meaning that this is a strategy to use in conjunction with building your onsite SEO. Look out for Part Two of The Basics Of Backlinking!

Many businesses that want to improve their SEO marketing strategy forget to focus on localized SEO. While it’s important to grow your online business, it’s even more important to cater to your local consumer.

Luckily, social media marketing benefits your in-store business as well. Your consumer will enjoy you taking a special interest in your local community. Without further ado, here are some ways to improve your local onsite marketing.

Target geography in your keywords

Geographic keywords are a great way to narrow your search results within your local community. If your small business is located in Florida, you’re not going to want to highlight Nevada or California.

When you build your geographic SEO content, use keywords like “marketing company Miami” or “SEO company Florida.” While you won’t be able to reach people looking to utilize your services across the country, you’ll be able to target local individuals who need your in-store options.

Build links locally

Building local links within the area keeps it concentrated in one location. It’ll also make it more likely for fans of other local websites to find your page through backlinks. Including statistics from local sources not only makes your business seem more authentic, it’s a marketing strategy that has proven to work time and time again.

This form of organic link building can help reach more and more people in your area. In fact, 70% of the links users click on are organic. So, get link building if you want to make an impact.

Hire a professional

Digital marketing can be hard to wrap your head around, but your business won’t flourish without help. If your business doesn’t have an online marketing strategy or wants to improve their current strategy, sometimes it’s best to leave it in the hands of the professional.

A good marketing company will work with your business to ensure your strategy suits your needs. They’ll also offer a slew of other perks including web design, advertising, and maybe even pay per click options through social media. They will be able to help you craft a social media marketing plan and help your business drum up local foot traffic.

If you haven’t contacted Think Cre8tive online, there’s always time to improve your SEO marketing with a professional. Visit their site today when you want to get serious about managing your local SEO content.

If your online presence needs some help, there’s no better way of promoting your company than by utilizing keywords in your content. If you don’t understand keywords, have no fear: keywords are easy to use if you understand them. Over 53% of online marketing companies utilize blog content as a top priority among their marketing services.

Here’s how to make keywords work for your company.

Understanding keywords

Keywords, or phrases, are the commonly used phrases that people type into search bars. “Restaurants near me,” “HVAC repair,” and “How to use Keywords” are all examples of information people might type into a search engine. To get your online blog more hits on Google, or Yahoo, or Bing, incorporating keywords into your digital marketing strategy is key.

Types of keywords

There are a few different types of keywords available for your onsite SEO strategy: broad match, exact match, and phrase match.

Broad match keywords are keywords that focus on broad topics. They don’t get very specific and that will enable it to reach a wider, more randomized audience. This is because more people will commonly search for broad terms than specific, location-based keywords. This type of keyword will also yield more results.

Exact match keywords are the hyper-specific keywords that are designed to reach your niche audience. This is a word-for-word search of your keyword, putting you higher than your competitors on Google searches or Yahoo searches. This will yield in less traffic than broad matches, but it will help your main audience reach your site.

Phrase match keywords are a blend between the two. It might rely on geographic locations, but it might not have your specific business name. For this type of match, it’s best to use it in conjunction with the other two.

All these types of keywords should be utilized in your blog for the best results in your internet traffic. Tailor it to your business and product but don’t get so hyper-focused that no one will search for your keyword.

How to implement them

There are many factors that go into your onsite SEO but keywords are some of the best. For your blog, you should try to use the targeted keyword in your title and scatter it a couple times throughout the piece, supporting it with other keywords that your audience might look for. Using keywords around links or within links is also a great way to connect to a wider audience.

Onsite SEO strategies offer a plethora of options for the digital marketer. When you want to create a blog, you need the best SEO services to back you up. Talk to Think Cre8tive for more information today.