Posts Categorized: Social Media

Social Media Marketing 101: Tackling Facebook

social media marketing benefitsFacebook has continued to dominate other social media platforms, and marketers have taken note: practically two-thirds of marketers believe that Facebook is the most beneficial social platform to boost your business. Of course, Facebook marketing has undergone some major changes in recent years, which can be confusing for newcomers to the platform’s business side. Here are some quick and easy tips to improve your online presence on Facebook.

Market on your page

Social media marketing benefits begin as soon as you create a Facebook page for your business. Not only is this a great way to keep your fans up to date with reminders, you can use your cover photo and profile photo or video to advertise new features or events for your business. Often, your business’s Facebook page is one of the top search results when people search for your business. Schedule regularly posts so that your page stays fresh for new visitors. If you don’t have an in-house marketing branch for your business, choosing a digital marketing firm that fits your business is a must.

Unfortunately, you may notice that your business’s Facebook page doesn’t get much interaction from followers. Recently, Facebook updated their news feed so that business posts no longer appear in their followers’ feeds. Unless you pay to boost a post, people won’t see them unless they specifically choose to visit your page. As a result, most companies have scaled back the amount of content they post.

Keep up with the new features

Over the last couple of years, Facebook has released new features to give their users more ways to share their lives online. Facebook stories, profile videos, temporary profile pictures, you name it: Facebook adds it. Whether you like it or not, staying on top of Facebook’s new updates is the best way to reign in the most users. If you’re not interested in keeping up with the new features Facebook has to offer, try choosing an advertising agency for your social media marketing.

Paid Facebook Advertising

With over one billion active users, Facebook is the world’s largest social media outlet, and thus a powerful platform for advertising. And because your page’s posts are all but invisible to most users, many businesses instead opt for paid Facebook advertising. Fortunately, Facebook is generally cheaper than other advertising platforms, and there are two ways to reach users through paid ads. You can either “Boost” content from your page, or you can create visual ads that appear in the news feed. As an added bonus, you can even serve these ads on Instagram, Facebook’s sister social media outlet.

Hold giveaways and events

By encouraging your followers to talk about your business, you’re amplifying your presence to more people across the web. Holding simple giveaways through “sharing” contests and selfie contests will cost you next to nothing and will get a wide range of people involved. Make your contestants tag you in a post to reach a whole new audience for peak levels of social media marketing benefits.

Hire a digital marketing company

Let’s be honest: social media marketing isn’t easy. If you don’t have the funds, energy, or time to do it yourself, relying on a professional SEO company or advertising agency is the best way to boost your online presence. They’re trained to navigate the ins and outs of Facebook and they’re prepared to research the new trends, updates, and events that you can utilize for your business.

Social media marketing can offer an extremely high ROI, and Facebook is the best way to reach a massive audience. Consider these tips before you venture on your new social media marketing plan.

3 Social Media Sites and How to Leverage Them for Marketing

social media marketingSocial media could have been dreamed up by marketers as the ultimate source of leads. Millions of consumers all centralize in one place to share things that relate to their lives. Not only does this give marketing firms a lot of data to better target their audience, it also gives them a place to advertise. With a number of excellent social media platforms to choose from, which should your company use, and how should you use them?

  1. LinkedIn
    Nearly all business to business marketers (94%) use LinkedIn as a component of their content strategy. A great strategy for marketing on LinkedIn involves providing valuable information in articles. This demonstrates intelligence and knowledge about your field to an action-oriented professional audience. Bonus points if you can keyword optimize your content according to search engine optimization best practices.
  2. Facebook
    When you think about leveraging social media, it pays to consider the typical successful post on that site. For Facebook, videos and viral content are the go-to power posts. Try to tailor your marketing strategy in a way that’s conducive to likes and shares in order to get your ads in front of as many people as possible.
  3. Twitter
    Twitter is a bit sassy. Pay attention to some of the more regularly retweeted posts. You might notice the ones going viral having a hint of sarcasm involved. This is easy to overdo, so be mindful of the line in the sand between playfully humorous and rude. Another twitter strategy for the long term is to use the platform for announcements and major company news. Just learn how to keep your character count below the limit. Twitter is about brevity and wit.

 
All of these social media marketing platforms are all but essential for growing your business. If you are in the process of choosing a digital marketing firm, make sure to ask about their various social media marketing strategies in more depth. Social media can be a marketers dream when used correctly, or a total nightmare if your company isn’t up to speed. If your goal is to leverage these sites for leads, do so prudently and with a deeper understanding of the popular media on the platform.

Think Cre8tive Receives Best Advertising Agency 3 Consecutive Years

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2018 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 30, 2018 — Think Cre8tive has been selected for the 2018 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@awards-online.org
URL: httpss://www.awards-online.org

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Copied from original release: httpss://keller.keller.awards-online.org/PressReleaseub.aspx?cc=DKL3-UBF7-S755

4 Pillars of Social Media Marketing

social mediaSocial media marketing is becoming bigger by the second. In fact, Animoto’s State of Social Video report in 2017 revealed that 64% of consumers stated they made a purchase as a result of watching a marketing video on Facebook within the last month. This just goes to show that social media networks like Facebook are becoming ever more relevant to the modern marketer. Here are some strategies that a great digital marketing company should use.

  1. Consistency
    One of the key precepts of social media marketing is having a consistent posting routine. People following your company on social media will come to expect a regular posting pattern. To keep their attention and to bring in other individuals who will follow in their footsteps, make sure to maintain consistent posting times.
  2. Diversity
    Having all of your eggs in the Twitter basket isn’t the best way to go about growing your social media presence. Make an account with a number of major social media platforms and spread your efforts out across each, to begin with.
  3. Optimization
    Making content for LinkedIn will be quite different than making content for Facebook. Tailor your ideas to the platform you’re using. Twitter will obviously include more short-form content with pictures. Facebook might be better served with videos. LinkedIn would consume more long-form articles.

    Part of optimizing your content is finding which platform is gaining traction. The more one social media platform gains, the more it should become your focus. This way you’ll be able to spend more time on the people who are responding most positively.

  4. Social Pay Per Click
    Unlike search engine marketing pay per click (PPC) advertising where a consumer entering a keyword triggers an ad showing up at the top of the results, social PPC advertisements are shown to consumers of a predetermined demographic. Social media companies gather data about their users, and this information is then used by advertisers to create targeted ads based on the demographics certain individuals fit into. This is how Facebook ads originate and how they tend to be so successful.

 
There are many social media marketing strategies. Some of the most important of which simply involve consistency and persistence. An online marketing strategy should be approached on all fronts. If you would like to kick-start your social media presence, give us a call.

Think Cre8tive Receives 2017 Best of Keller Award & Enters Hall of Fame

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2017 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 2, 2017 — Think Cre8tive has been selected for the 2017 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@onlineawarded.org
URL: httpss://www.onlineawarded.org

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Copied from original release: httpss://keller.keller.onlineawarded.org/PressReleaseub.aspx?cc=DJF7-TBF7-S755

Think Cre8tive Receives 2016 Best of Keller Award

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2016 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER November 15, 2016 — Think Cre8tive has been selected for the 2016 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2016 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@localawardscenter.org
URL: httpss://www.localawardscenter.org

Original Post: httpss://keller.keller.localawardscenter.org/PressReleaseub.aspx?cc=DG8T-SBF7-S755

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12 Tips for a Successful Facebook Page

So you’ve decided to join the bandwagon and use Facebook for your company…smart move! With over 1.44 billion users, your company’s page will get the exposure you want and need…only if you use it correctly and make the necessary updates. You can’t just slap together a Facebook Page and expect it to start producing leads and customers right away. You have to generate the potential and get noticed. Here are some tips to help you do so.

12 Tips for a Successful Facebook Page

1) Don’t create a personal account for your company.

Don’t create a personal account for your company. That is against Facebook’s rules and it will hurt your potential. Make sure you setup your business page properly so that you can unlock the potential of the network.

2) Add an easily recognizable profile picture such as your logo.

The profile picture on your page should be easily recognizable. Most companies use some form of their logo so that way users know exactly who you are when they see the profile picture across the network  Make sure you follow the sizing guidelines that Facebook has in place.

3) Choose an relevant and engaging cover photo.

An engaging cover photo will help your page look good. You want the cover photo to be relevant to your company and the content that you are posting on the page. Make sure you stay within Facebook’s guidelines in terms of the content and size of the photo.

4) Add a call-to-action (CTA) button to your cover photo.

Back in December of 2014, Facebook added a feature that allows you to place a call to action (CTA) button to your cover photo in the bottom right corner. This button can be directly linked to your website, a landing page, contact form, etc. to generate direct leads. Add a CTA button to your cover page today to start driving direct leads from Facebook.

Another option is to integrate the design of your cover photo with the CTA button.  This will draw more attention to the button and ultimately generate more clicks.

5) Fill out your company’s basic information.

One of the most important aspects of your page is the information it contains about your company. Make sure you fill out every detail with up-to-date information so that users can find it and it searches properly within the network.

6) Post photos and videos.

Photos and videos are the most popular content on social media. Users would rather look at a picture or watch a video instead of reach content. By formatting your company’s message into photos and quick videos, your content will be engaged at a higher rate than standard text-based content. Engagement is the key to Facebook, so making sure your users are interested in your content is a huge part of the process.

7) Post other types of content too.

Your Facebook page should be filled with dynamic content. You want to make the page a news source for anything related to what your company does. This will keep your followers engaged and keep your follower base growing instead of shrinking due to boring, redundant content.

8) Post content at effective times.

Use the Facebook page insights to determine when followers are on your page. It’s more effective to post content during that timeframe so that your content is in front of them.

9) Highlight important posts.

Facebook allows your to “pin” important pieces of information to the top of your page. If you have a change in your operating hours, service offerings, or even products, make sure you “pin” it to the top for awhile so your followers see it right away.  However, we recommend not using this for lead generation material.

10) Customer service.

Respond to comments and messages!! This is very important for customer service. On social media, it’s acceptable to respond within 24 hours to all comments and messages. Remember comments are public!

11) Promote your page to generate more followers.

Use Facebook’s Advertising platform to generate more followers.

12) Measure the success of your Facebook efforts.

Remember to always watch the page insights. You can gain valuable insights on your followers by reviewing this information on a regular basis. This will help you optimize your Facebook page content so that your efforts of more efficient and productive.

Feeling lost? Give us a call and we can help you!