When it comes to choosing an advertising agency that will meet your needs, you need to consider several factors. Possibly the most important of all is this: the 2017/18 Global Digital Outlook Study showed that 43% of all marketers worldwide are increasing their investment in the digital marketing sector. Additionally, almost 50% are already spending half or more of their total marketing budget on digital.
The importance of choosing a digital marketing firm, then, is growing ever stronger. Why?
The right advertising agency will know how to put your business in front of your customers, and increasingly your customers are spending their time online.
The Evolved Advertising Agency
Brick and mortar business owners know that they have to adapt or die. Already, countless small businesses — not to mention some unfortunate Fortune 500 companies — have failed to adapt to the changing digital tides. So, in this fast-paced digital world, what are some of the best ways to reach new customers?
- Social Media
Having an online presence is everything in the modern business world, and there’s no better tool than social media to accomplish it. You are immediately able to talk to customers directly over social media platforms. Whether you use social media for customer service, general branding, or through social advertisements, you can’t afford to ignore social media. - Content Marketing
Providing useful information about your products and how best to use them will go a long way toward establishing trust. Even better, content is essential if you want your website to rank well in search engines and convert leads. - Email Outreach
Connecting with regular customers can be tricky, but you have the magical tool of email at your disposal. Reaching out to both potential leads and return customers at once could be the secret to sustainable success. Today, businesses of all sizes build email lists so they can keep customers informed of special discounts and seasonal promotions. It’s a low cost, high impact form of digital advertising.
The evolved advertising agency also looks at the reason why they do what they do. They want to know that they are helping their clients achieve their dreams and aspirations. When choosing a digital marketing firm, you need to know that they are in this for the right reasons. That is how genuine partnerships are formed. In order to help everyone see their goals achieved, that is what you need to look for in an advertising agency.
As for traditional marketing, there is still a place for it in any long-term strategy. Establishing a strong web presence, though, is more crucial than ever. If you have any further questions, please don’t hesitate to reach out to our digital marketing agency in Fort Worth for more information.
Social media could have been dreamed up by marketers as the ultimate source of leads. Millions of consumers all centralize in one place to share things that relate to their lives. Not only does this give marketing firms a lot of data to better target their audience, it also gives them a place to advertise. With a number of excellent social media platforms to choose from, which should your company use, and how should you use them?
In digital marketing circles, Search Engine Optimization (SEO) is a pretty big deal. It even gets some press outside of the marketing world, and it’s been piquing the interest of budding businesses everywhere. The questions on everyone’s mind are: what is SEO and how can I use it to help my small business grow?
When choosing a digital marketing firm, there are a number of services you need to consider. Not only do you want to spread the word about your company, but you want to do so in an impactful and positive way. That’s why, when looking for ‘
As always, there are a number of different online marketing strategies that can help generate leads. One of the most important of all, however, is Search Engine Optimization (SEO). Over half (53%) of marketers say content creation for blogs is the most important inbound marketing priority. When choosing an SEO firm for your business’s blog, you should make sure they can do the following.
The 2017/18 Global Digital Outlook Study found that 43% of marketers across the world are upping their investment in digital marketing. Almost half are spending 50% or more of their marketing budget on digital marketing alone. The importance companies place on having a solid online marketing game is huge. Everything from search engine optimization to pay per click advertising plays a pivotal role in a successful marketing campaign, but one thing needs to happen first.
The world of digital marketing is wild, new and has fantastic potential to transform the way people market both their companies and themselves. Search Engine Optimization (SEO) is on the front lines of this new marketing landscape, but to stay there, it has to be agile. Google, the search engine overlord, knows all about SEO strategies. All they had to do was google it. Due to SEO, there are many updates to Google’s search algorithms every year. So, SEO experts need to change tactics all of the time. Here are some trends you should expect to see early on in 2018.
Social media marketing is becoming bigger by the second. In fact, Animoto’s State of Social Video report in 2017 revealed that 64% of consumers stated they made a purchase as a result of watching a marketing video on Facebook within the last month. This just goes to show that social media networks like Facebook are becoming ever more relevant to the modern marketer. Here are some strategies that a great digital marketing company should use.
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