Posts Categorized: Website Design

Web design services are among the most important aspects of a successful digital marketing campaign. In this blossoming field, mobile website design is the most important niche. According to Statista, mobile internet penetration is poised to grow 62.3% globally in 2018. That means your company will need a website design company well versed in designing mobile-friendly pages. Here are some of the features a top-notch website design company will be able to provide.

1. Automatic Formatting
   Everyone has a vaguely different smartphone these days. Whether your customer uses an iOs or Android device, and whether the screen is large or small, the website absolutely must fit the display perfectly. If it doesn’t, you run the risk of losing leads.
2. Interactive Graphic Menu Functionality
   Your menu tab should be easy to find and even easier to use. A new industry standard logo is emerging to represent the site’s menu in an aesthetic way. Three parallel and horizontal lines are nearly universally recognized as the menu button. Of course, your business is free to use any type of decoration or flair that you want, just make sure people know where to find your drop-down menu. Just as importantly, make the menu as simple as possible.
3. Two-Click Navigation
   Speaking of menus and navigation, here’s an excellent rule of thumb: users should be able to get to the page they are looking for in two clicks. If someone has to click more than two or three times to find the product or info they need, they’re going to end up clicking away.
4. Accurate Touch Screen Inputs
   There’s nothing more frustrating than touching a link on your smartphone and having it not respond. If you have a link or a button on your web page, make sure it is responsive. This is true across all web design, but it is especially important for mobile users.
5. Load Time
   Another thing that is universally important amongst all websites is that your landing page doesn’t take a long time to load. If it does, people will become impatient and ‘bounce’ elsewhere. If your site is bogged down with slow loading times, trim away excess graphics, animations, complicated menus, and other forms of digital distraction.
6. Simplicity
   Simplicity is important when presenting anything. You want people to be able to use your site without any problems. Intuitive, simple navigation and clean design should be a top priority for mobile websites.

When hiring a website design company, ask to see some of the sites in their portfolio. This will give you a feel for what to expect when your site is completed. If they can check all of the boxes listed above, you are in good hands.

The 2017/18 Global Digital Outlook Study found that 43% of marketers across the world are upping their investment in digital marketing. Almost half are spending 50% or more of their marketing budget on digital marketing alone. The importance companies place on having a solid online marketing game is huge. Everything from search engine optimization to pay per click advertising plays a pivotal role in a successful marketing campaign, but one thing needs to happen first.

Website design can be likened to how a physical store looks. Is it clean? Are things where you’d expect them to be? Do people like being there? These are all important questions for store owners, and now website owners must ask them as wel. Sometimes, however, a website is a total mess. In fact, this is fairly common. So, here are some common web design mistakes to avoid at all costs.

1. Unresponsive Design
   A responsive web design is a site designed so that its presentation adapts to the size of screen that it is being accessed from. If, say, a visitor is using a phone to access your site, but when it loads they are only able to see the top left corner of your site, they will likely find another website to browse.
2. Under or Over Designing
   Too little design being put into a page is one way to make your website look like everyone else’s’. Too much design and your website could end up looking cluttered, distracted, and all over the place.
3. Missing Leads
   If you employ Search Engine Optimization, Pay Per Click, and other lead generation techniques, but fail to capture user emails and contact information when they are directed to your site, you will lose those people as leads. Not every visitor will convert on their first visit, which is why remarketing campaigns, contact forms, and email lists are such valuable lead capture tools.
4. Buried Essential Information
   If potential customers have to click through 17 different pages of nonsense to find the product information they’re after… Well, they won’t click through that many pages, will they? Make any important information relating to purchases readily available and easy to locate, or risk losing lots of leads.
5. 404s
   Error: List item not found.

 
If you wish to avoid these issues and make a masterful website, contact a professional website design company that offers a wide array of web design services. Building a beautiful and high functioning website is no small chore. If you need a hand, contact us today.

Promoting your business in today’s online marketplace takes strong SEO. Since about 70% of the links web users click are organic, you likely do everything you can to boost your site’s SEO. But do you pay attention to the small factors that could be hurting your ranks? Often, web design is to blame for holding a website back from full optimization. While the website might have a strong aesthetic design, there might be small mistakes quietly harming your site’s SEO and digital marketing as a whole. The following are some of these common errors.

1. New Windows
   Clicking on a link and opening a new window used to be the norm. In fact, it may have even been a trend. Now any quality web design company knows that this feature uses up site data and decreases site usability. A streamlined approach is best.
2. Hidden Contact Info
   Web design best practices tell you to place your contact info in several visible places. However, many firms skip this step. When a user can’t find your contact information to call for more information, they are more likely to click away. And that means fewer views on your other pages.
3. Large Media Files
   High quality images are key to digital marketing, but it’s possible to take this too far. If your photos, videos, and graphics are bigger than they need to be, you might be unnecessarily slowing down your page load times. This mistake will also cause users to click away and decrease your page views.
4. Infinite Scroll
   While infinite scroll is a trend, particularly in blogging, it can be confusing for Google’s crawlers. This is especially true if the page is indexed incorrectly. While a human user will know to load more posts once they get to the bottom, the crawler’s won’t. Then they will only index a fraction of the links you actually have on your site.
5. Text In Images
   It’s a common web design and digital marketing trend to place text over images, but this is only effective if you do it correctly. If a website designer places a keyword on a graphic in a design program and then uploads this image, Google will see it as an image exclusively. To get SEO value out of this text, place the text over the image on your website.
6. Little Social Linking
   By not integrating your social pages and your website, you might be missing out on an SEO boost. You site’s social buttons should be placed on several pages on your website (the footer is a common place). Similarly, your website should be linked in all of your social profiles.

 
Remember: The best way to catch these web design mistakes is to work with a professional search engine marketing firm. This way, you can get expert advice on your design and other SEO strategies. And if done well, this should bump your site in the rankings and increase traffic.