Posts Categorized: Website Design

Small Business Websites: Why They’re Necessary and What to Include

Posted by & filed under Website Design.

advertising agency

Most modern consumers search for products and services online before (or instead of) visiting a business in person. That’s why it’s so important for your small business to have a website. Your website is your introduction to customers — and you want to make a good first impression. However, before you hire an advertising agency to create one for you, here’s a list of things that you should make sure is included in your website design.

Attractive Design and Easy Navigation

Website design should be visually appealing and easy to navigate. People will find another business with better web design if yours is difficult to use or unappealing. Your site should have navigation menus that are simple to use and get customers to where they want to be in a few clicks. The colors and images should align with your brand and not overwhelm the eye. A good advertising agency will be able to come up with branding ideas that suit your business and that can be used throughout your site.

An About Page

Every website should have an “about” page that lets customers know who you are and what products or services you offer. Include the history of your company and bios of employees to give people a sense of why they might want to choose your company over one of your competitors. Let people know what sets your company apart from others. You can also include contact information, hours, and locations, though you can also choose to put these on a separate page.

An FAQ Page

By providing a frequently-asked questions asked page, you can save time by not having to answer the same questions over and over. This is a chance to ease any concerns a customer may have and gives them a reason to do business with you. It can also show that you’re an authority in your industry — and improve your website’s search engine optimization efforts.

A Review Page

A page of reviews can show off the positive feedback you have received from customers. You can also include testimonials from previous clients or from members of the community. Both of these efforts can establish trust and show you’re the best in the biz. Furthermore, it provides you with more control over how reviews are displayed and the way to which they’re responded.

A Blog

A blog might be your most important digital marketing tool. Companies that publish 16 or more blog posts each month receive nearly 3.5 times more traffic than companies that publish four or fewer posts. In your blog posts, which should have topics that relate to your business, you should share your expertise and tell your story. If you don’t want to write the blog yourself, talk to your advertising agency. They may offer SEO (search engine optimization) services, which include creating content for blogs that are more likely to appear in search engines. This can help potential customers find your website.

A Latest News Page

If someone writes an article about your business, post it on the latest news page. You should also post press releases and advertisements or videos. If a product you carry is getting a lot of social media buzz, make sure you provide the link on this page. This can allow you to keep your web content fresh (which may help with rankings) and ensure customers can stay up-to-date on all the good you’re doing.


By providing a website for customers, you can give them access to your services and products 24/7. Just be sure to hire a good web design and advertising agency that can create a professional and user friendly site with all of the necessary pages. This can increase your sales and help grow your business.

What Should I Expect From A Full Service Digital Marketing Agency?

Posted by & filed under Inbound Marketing, Search Engine Optimization, Social Media, Website Design.

When you’re looking to grow your online digital marketing, choosing an SEO firm, a social media marketing company, or a website design company can seem like an impossible challenge. There are too many phone calls, too many people to speak to, and too many sites to visit.

Luckily, a full service marketing agency can be your one-stop-shop for everything digital marketing. Here’s what to expect from your full service digital marketing agency.

Website design

Web design services are essential when you’re crafting a website that appeals to potential customers. This means that your website should load quickly, be easily navigable, and render high-quality images in order to keep people on your site for longer periods of time. Though software design and development doesn’t seem like the most important part of your business, the quality of your web design could make or break a sale.

After all, your website is often the first thing that customers will notice about your company. It’s an essential part of your branding and strategy as a business and should never be overlooked.

Search engine optimization

Using an organic SEO marketing strategy is the best way to garner customers looking for your business. Your full service marketing agency will utilize onsite SEO, including blogs and keyword optimization, in conjunction with offsite SEO strategies, like backlinking, in order to build organic traffic. A reliable marketing company will only utilize white hat SEO tactics to comply with search engine standards od use.

Social media marketing

Social media marketing has become one of the most popular forms of digital marketing. Your full service digital marketing agency will help you craft a social media marketing plan to connect with customers who already utilize your services and reach out to new customers who are looking for a business like yours. In fact, 64% of consumers claim that they made a purchase after watching a marketing video posted to Facebook in 2017. This is just one of the many ways your digital marketing company can help form a great marketing strategy.

When you want the best from a full service marketing agency, rely on the team you can trust: at Think Cre8tive, we’ll help your business grow.

How To Use SEO To Change Your Company’s Name

Posted by & filed under Branding, Search Engine Optimization, Website Design.

There are countless reasons a company may require a name change. Did your business change and grow into something new and the old name doesn’t apply anymore? Maybe the name is hard for your customers to remember.

Here are some important considerations if you want to update your business’ name.

Keep it relevant

Utilizing a strong keyword in your business’ new name is vital to your online marketing. Businesses with a strong keyword in their name rank an average of 1.5 times higher than those without keywords in the name.

For example, if you run a lawn care business, naming your company “Jack Attacks” has a nice ring to it, but it’s unlikely your potential customers will know what you sell, even if you’ve utilized the best web design services for your business. Instead, choosing a name like “Jack’s Lawn Care” will give your customers a better idea of what you do and you’ll rank higher on search results.

Make it unique

Be careful with your name, however; a keyword is great, but it’s going to have to compete with countless other businesses with similar names. Let’s look back at Jack’s Lawn Care. There are hundreds of other lawn care services that utilize that phrase in the title. While “Jack” does a good job differentiating your business from the white noise, the “lawn care” keyword is still likely to bring up thousands of other search results.

Highly searched phrases just don’t bring in the bacon like they used to. Fun homophones or spelling your business the way it sounds might be a fun option. For example, Reddit was derived from Read It. By changing the spelling, the company got name-brand recognition with minimal effort. For Jack’s Lawn Care, a marketing company might recommend something like Green Thumb Lawn Care or Unbeleafable Lawn Care.

Don’t change everything

You need to be aware that your company is still the same enterprise; as such, you need to inform your current clients of the change as you try to get new ones. For example, your business might want to update your email, but keep your number the same.

While updating your website with reliable web design services will help transform your image, you might want to include a note with your old name somewhere on your homepage. The first few months during your transition will be difficult, but keeping your customers informed should be your first priority.

When you want to change your business’ name, rely on the best digital marketing company to help lead you through your SEO optimization. With Think Cre8tive, you’ll have the best in SEO marketing and web design services at your disposal. Visit them online today for more information.

You Don’t Have to Propose to Engage Customers: Social Media Outreach 101

Posted by & filed under Social Media, Website Design.

website designWhile having a great website design is key to creating an accessible platform for your customers, utilizing online marketing tools through social media is the best way to reach new clients across the globe. Here are the pillars of social media outreach and how social media use can benefit your business.

You get the customers engaged

Starting a Facebook page or a Twitter page for your business is key to making the consumer feel like they matter. And they do: without the customer, your business would assuredly flounder. It’s important to give back to those customers through social media engagement. According to studies by SalesForce Marketing Cloud, 83% of consumers like — or even love — when a business replies to their posts on social media.

Interacting with customers not only makes the consumer feel heard, it also projects a strong image to other clientele. If you get a good reputation for responding to your consumers through social media, you might even get a share or two when you solve a problem or offer helpful information. Take it from Wendy’s: their Twitter posts are shared across the globe.

Make sure your data is correct

There’s nothing worse than posting incorrect information on your social media. If your company is holding a promotion event, you want to triple-check those facts and ensure you’re not lying to the consumer. Try creating a fun event page. Including prizes or customer recognition is a great way to drum up excitement about your business.

Know when to post

Posting at 4 a.m. won’t be effective unless you’re trying to reach customers in Australia. Most businesses target local clientele, so analyzing high volumes of internet traffic on certain websites in your hometown will work in your favor.

Knowing your brand is another key facet of knowing when to post. Most food blogs will post on Fridays since people are looking for good eats over the weekend. For business news, posting on a Monday or Wednesday will work better than a Friday.

Understanding the ins and outs of social media marketing is an important factor in gaining higher volumes of internet traffic. If you want to improve your online presence, consider hiring a website design service that can help you form a social media marketing plan. Your followers will thank you.

6 Clutch Mobile Website Design Techniques Pros are Using in 2018

Posted by & filed under Website Design.

website design companyWeb design services are among the most important aspects of a successful digital marketing campaign. In this blossoming field, mobile website design is the most important niche. According to Statista, mobile internet penetration is poised to grow 62.3% globally in 2018. That means your company will need a website design company well versed in designing mobile-friendly pages. Here are some of the features a top-notch website design company will be able to provide.

  1. Automatic Formatting
    Everyone has a vaguely different smartphone these days. Whether your customer uses an iOs or Android device, and whether the screen is large or small, the website absolutely must fit the display perfectly. If it doesn’t, you run the risk of losing leads.

  2. Interactive Graphic Menu Functionality
    Your menu tab should be easy to find and even easier to use. A new industry standard logo is emerging to represent the site’s menu in an aesthetic way. Three parallel and horizontal lines are nearly universally recognized as the menu button. Of course, your business is free to use any type of decoration or flair that you want, just make sure people know where to find your drop-down menu. Just as importantly, make the menu as simple as possible.

  3. Two-Click Navigation
    Speaking of menus and navigation, here’s an excellent rule of thumb: users should be able to get to the page they are looking for in two clicks. If someone has to click more than two or three times to find the product or info they need, they’re going to end up clicking away.

  4. Accurate Touch Screen Inputs
    There’s nothing more frustrating than touching a link on your smartphone and having it not respond. If you have a link or a button on your web page, make sure it is responsive. This is true across all web design, but it is especially important for mobile users.

  5. Load Time
    Another thing that is universally important amongst all websites is that your landing page doesn’t take a long time to load. If it does, people will become impatient and ‘bounce’ elsewhere. If your site is bogged down with slow loading times, trim away excess graphics, animations, complicated menus, and other forms of digital distraction.

  6. Simplicity
    Simplicity is important when presenting anything. You want people to be able to use your site without any problems. Intuitive, simple navigation and clean design should be a top priority for mobile websites.

When hiring a website design company, ask to see some of the sites in their portfolio. This will give you a feel for what to expect when your site is completed. If they can check all of the boxes listed above, you are in good hands.

Think Cre8tive Receives Best Advertising Agency 3 Consecutive Years

Posted by & filed under Branding, Development, Display Advertising, Inbound Marketing, Pay Per Click, Search Engine Optimization, Social Media, Traditional Advertising, Website Design.

FOR IMMEDIATE RELEASE

Think Cre8tive Receives 2018 Best of Keller Award

Keller Award Program Honors the Achievement

KELLER March 30, 2018 — Think Cre8tive has been selected for the 2018 Best of Keller Award in the Advertising Agency category by the Keller Award Program.

Each year, the Keller Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Keller area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2018 Keller Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Keller Award Program and data provided by third parties.

About Keller Award Program

The Keller Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Keller area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Keller Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Keller Award Program

CONTACT:
Keller Award Program
Email: PublicRelations@awards-online.org
URL: httpss://www.awards-online.org

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Copied from original release: httpss://keller.keller.awards-online.org/PressReleaseub.aspx?cc=DKL3-UBF7-S755

5 Biggest Web Design Mistakes You MUST Avoid This Year

Posted by & filed under Website Design.

web designThe 2017/18 Global Digital Outlook Study found that 43% of marketers across the world are upping their investment in digital marketing. Almost half are spending 50% or more of their marketing budget on digital marketing alone. The importance companies place on having a solid online marketing game is huge. Everything from search engine optimization to pay per click advertising plays a pivotal role in a successful marketing campaign, but one thing needs to happen first.

Website design can be likened to how a physical store looks. Is it clean? Are things where you’d expect them to be? Do people like being there? These are all important questions for store owners, and now website owners must ask them as wel. Sometimes, however, a website is a total mess. In fact, this is fairly common. So, here are some common web design mistakes to avoid at all costs.

  1. Unresponsive Design
    A responsive web design is a site designed so that its presentation adapts to the size of screen that it is being accessed from. If, say, a visitor is using a phone to access your site, but when it loads they are only able to see the top left corner of your site, they will likely find another website to browse.

  2. Under or Over Designing
    Too little design being put into a page is one way to make your website look like everyone else’s’. Too much design and your website could end up looking cluttered, distracted, and all over the place.

  3. Missing Leads
    If you employ Search Engine Optimization, Pay Per Click, and other lead generation techniques, but fail to capture user emails and contact information when they are directed to your site, you will lose those people as leads. Not every visitor will convert on their first visit, which is why remarketing campaigns, contact forms, and email lists are such valuable lead capture tools.

  4. Buried Essential Information
    If potential customers have to click through 17 different pages of nonsense to find the product information they’re after… Well, they won’t click through that many pages, will they? Make any important information relating to purchases readily available and easy to locate, or risk losing lots of leads.

  5. 404s
    Error: List item not found.

 
If you wish to avoid these issues and make a masterful website, contact a professional website design company that offers a wide array of web design services. Building a beautiful and high functioning website is no small chore. If you need a hand, contact us today.

Small Web Design Mistakes With A Big SEO Impact

Posted by & filed under Website Design.

digital marketingPromoting your business in today’s online marketplace takes strong SEO. Since about 70% of the links web users click are organic, you likely do everything you can to boost your site’s SEO. But do you pay attention to the small factors that could be hurting your ranks? Often, web design is to blame for holding a website back from full optimization. While the website might have a strong aesthetic design, there might be small mistakes quietly harming your site’s SEO and digital marketing as a whole. The following are some of these common errors.

  1. New Windows
    Clicking on a link and opening a new window used to be the norm. In fact, it may have even been a trend. Now any quality web design company knows that this feature uses up site data and decreases site usability. A streamlined approach is best.

  2. Hidden Contact Info
    Web design best practices tell you to place your contact info in several visible places. However, many firms skip this step. When a user can’t find your contact information to call for more information, they are more likely to click away. And that means fewer views on your other pages.

  3. Large Media Files
    High quality images are key to digital marketing, but it’s possible to take this too far. If your photos, videos, and graphics are bigger than they need to be, you might be unnecessarily slowing down your page load times. This mistake will also cause users to click away and decrease your page views.

  4. Infinite Scroll
    While infinite scroll is a trend, particularly in blogging, it can be confusing for Google’s crawlers. This is especially true if the page is indexed incorrectly. While a human user will know to load more posts once they get to the bottom, the crawler’s won’t. Then they will only index a fraction of the links you actually have on your site.

  5. Text In Images
    It’s a common web design and digital marketing trend to place text over images, but this is only effective if you do it correctly. If a website designer places a keyword on a graphic in a design program and then uploads this image, Google will see it as an image exclusively. To get SEO value out of this text, place the text over the image on your website.

  6. Little Social Linking
    By not integrating your social pages and your website, you might be missing out on an SEO boost. You site’s social buttons should be placed on several pages on your website (the footer is a common place). Similarly, your website should be linked in all of your social profiles.

 
Remember: The best way to catch these web design mistakes is to work with a professional search engine marketing firm. This way, you can get expert advice on your design and other SEO strategies. And if done well, this should bump your site in the rankings and increase traffic.

Client Site Launch: Keep It In Keller

Posted by & filed under Website Design.

This week we launched the new Keep It In Keller website for the City of Keller’s Economic Development Department. You can now visit the new website at www.keepitinkeller.com.

Keep It In Keller houses listings for all of the city’s restaurants, retailers, businesses, and service providers.  You can also learn more about the city’s Economic Development initiatives as well as the Keller community.

The city first approached us in early 2016 in preparation for their new fiscal year budget.  Part of that budget was earmarked for the new website.  We were so excited to submit a proposal and be able to showcase our work to the city we call home. Our proposal was selected and we got started on the project. After months of hard work, we have finally launched the website and everyone loves it!

Visit their website to see our most recent launch.